Thursday, January 16, 2014

It's not just business it's personal.

3 ways to make your business memorable and valuable by developing personal relationships with your clients.  

While you certainly don't want to damage a professional reputation with your clients, you do want to let your clients know you are invested in working with them and their success.  Go ahead and show a little love.  Here are a few easy ways to get started.

1. Buy a round of coffee:  Sitting down and getting to know your clients business and your client's personal style and preferences can help you work together.  Ask about how they like to communicate, text, email, phone calls, or personal visits…  the answer may get you more business than you knew was available.

2. Show your thanks:  Many familiar clients not only help keep us in business but expand it by referring others, giving positive feedback and reviews, and helping entrepreneurs find their niche.  Make sure you return the favor and keep you and your business in a positive light with a handwritten note, a phone call, and best yet refer someone.  A personal gesture shows you are thinking about your clients needs and investing in their business.  

3.  Be a resource:  Knowing local business owners and other entrepreneurs can make you a resource for all sorts of people.  Talking to people about their needs even those that don't pertain to your business can make you a valuable asset and "go-to" person.  Don't cross the line and be a "know-it-all" but refer and connect others to individuals and businesses that can follow through and be trusted to offer good products and services.  A can-do attitude, even for things you can't do yourself goes a long way.

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